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Panel Discussion ''Short-termism and sleepless nights'' with Erica Kerner, VP Marketing & Communications, Tiffany & Co, Edward Bell, General Manager, Brand Insights and Marketing, Cathay Pacific Airways, Ruth Stubbs, Global President, iProspect Dentsu Aegis Network, and Moderator Wendy Hogan, CX & Marketing Strategy Director, Oracle, during Campaign360 at Capella Sentosa, Singapore, on 20 March 2018. Photo by Weixiang Lim/Studio EAST

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Panel Discussion ''Short-termism and sleepless nights'' with Erica Kerner, VP Marketing & Communications, Tiffany & Co, Edward Bell, General Manager, Brand Insights and Marketing, Cathay Pacific Airways, Ruth Stubbs, Global President, iProspect Dentsu Aegis Network, and Moderator Wendy Hogan, CX & Marketing Strategy Director, Oracle, during Campaign360 at Capella Sentosa, Singapore, on 20 March 2018. Photo by Weixiang Lim/Studio EAST