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New design for discounted store Tati

PARIS, FRANCE - SEPTEMBER 30: Tati's historic first store is also under renovation, on September 30, 2013, in Paris, France. Tati is a brand of discounted stores, originally created in Paris in 1949 by Jules Ouaki to cater to budget-conscious shoppers. The failure of the brand's adventurous expansion overseas as well as new competition from cheap but hype fashion stores such as H&M and Zara, led to Tati filing for bankruptcy in 2004. It was bought by French ERAM group, which decided to cut back on diversification and centering on the core market. The choice was also made to upgrade quality and marketing. Tati now offers large alleys, well-displayed products, and an enjoyable shopping experience, with still the lowest prices. (Photo by Lucas Schifres/Getty Images)

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Tati_34.jpg
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2013 Lucas Schifres
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4256x2832 / 6.8MB
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PARIS, FRANCE - SEPTEMBER 30: Tati's historic first store is also under renovation, on September 30, 2013, in Paris, France. Tati is a brand of discounted stores, originally created in Paris in 1949 by Jules Ouaki to cater to budget-conscious shoppers. The failure of the brand's adventurous expansion overseas as well as new competition from cheap but hype fashion stores such as H&M and Zara, led to Tati filing for bankruptcy in 2004. It was bought by French ERAM group, which decided to cut back on diversification and centering on the core market. The choice was also made to upgrade quality and marketing. Tati now offers large alleys, well-displayed products, and an enjoyable shopping experience, with still the lowest prices. (Photo by Lucas Schifres/Getty Images)